Amax Leather is proud to announce a new showroom venture in Shanghai, China. The traditional leather stationary and motion supplier is introducing a new “California Casual” look developed by merchandise manager, Richard Reichick. This new collection represents a departure from Amax’s past traditional styling with a more colorful and casual style, while still maintaining Amax Leather’s high quality standards. “We are excited to see our existing customers and hope new customers come and see the direction we are heading”, says Bob Tan, president of Amax. Amax Leather has primarily been an OEM supplier since its founding more than 20 years ago. In 2014, a decision was made to directly represent our factory’s styles and designs to top leather retailers in the US and Canadian markets. According to Steven Cozine, vice president of sales, Amax Leather expects a brisk turnout as we see more and more buyers looking to buy directly from factories to improve gross margin.
Amax Leather is showing at the China International Furniture Expo in Shanghai from September 12th – 15th in building E2 space B06
23rd China International Furniture Expo
September 12-15, 2017
Shanghai New International Expo Centre
No. 2345, Longyang Road
Pudong New Area, Shanghai, China